Marketing Advisor (e-marketing)

Friday 22 Jul 2022

Ref: 256

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Marketing Advisor (e-Marketing)

Leading global law firm

 

A fantastic opportunity has arisen for a talented Marketing Advisor to join a leading global law firm to focus on the delivery of the firms email marketing. This role will support the London office with some exposure to the teams in Asia, Europe and the States.

 

This firm are extremely successful and have a great culture, that is creative, collaborative and diverse. They have an excellent track record of developing and supporting their peoples career aspirations. They have a superb reputation, and this is an excellent opportunity for an Email Marketing professional to take their career to the next level.

 

Working closely with the Digital Marketing Manager, and in collaboration with peers in BDM, business teams, and cross practice teams, the successful candidate will help promote the firm’s work, knowledge, and reputation globally.

 

The Marketing Advisor role will include:

 

  • Advising internal stakeholders on the best use of the firm’s email marketing software, Vuture
  • Advise on best practice processes for the delivery of external marketing communications
  • Liaising with key stakeholders to manage new mailing requests
  • Segmenting, generating, and managing contacts lists for event mailers
  • Creating, configuring, and sending publication and event invitations using Vuture
  • Assisting with managing data quality within contact lists
  • Providing training to new and existing team members on the use of Vuture and sending email marketing campaigns
  • Leveraging the Vuture platforms functionality to improve and streamline the email marketing process, including automation and personalisation. Actively participating and advising on projects involving the integration of other platforms into the wider email marketing process
  • Evolve and develop email templates, to keep content fresh
  • Supporting the Digital Marketing Manager and other senior team members on ad-hoc projects as required

 

The successful candidate will need:

 

  • Proficiency with Vuture, LexisNexis, InterAction and MS Office
  • Experience of working in a digital marketing environment within a professional services environment
  • Excellent communication skills and strong attention to detail
  • Proven experience of managing the communications-strategy for multiple simultaneous campaigns
  • Understanding of the key regulatory requirements related to email-marketing and data processing

Equal Opportunities

As a responsible business, it is important that we represent the diversity of our people, our clients and our communities. We believe that the firms that thrive are those with the most diverse team; that's why we work so hard to source the best talent from the broadest pool possible. As an equal opportunity employer, we strive to accommodate anyone who may have specific needs. If you require reasonable adjustments to be made during the selection process, please talk to a member of the recruitment team so that any required adjustments can be made in advance.