Copywriter

Copywriter

Leading law firm

London or Birmingham based

Hybrid working

My client is a highly respected professional services firm, recognised for its supportive and inclusive culture. The firm is known for fostering an environment where individuals are encouraged to be themselves and reach their full potential. Stakeholders are highly engaged, and the wider Marketing, BD & Communications team is both well regarded and exceptionally friendly, making this an outstanding place to develop your career.

About the Firm
My client stands out for its collaborative approach and commitment to excellence across a range of sectors. The culture is defined by openness, mutual respect, and a genuine spirit of teamwork. The MBD team is known for its professionalism, warmth, and willingness to support one another, ensuring everyone’s contribution is valued and achievements are celebrated.

Key Responsibilities

• Create standout content: Craft and refine clear, engaging copy across channels—insights, alerts, newsletters, case studies, social media—so messages land with the right audiences.
• Shape the news agenda: Research and write press releases that convey compelling narratives, ensuring key themes are communicated succinctly and effectively.
• Elevate thought leadership: Partner with legal experts to edit and polish their materials, applying the firm’s tone of voice and sharpening structure, clarity and impact.
• Plan the content pipeline: Work with Business Development Managers to build and maintain a forward schedule of sector-specific content aligned to campaign priorities.
• Run comms-led campaigns: Own the planning and delivery of communications initiatives—from concept to execution—integrating PR, digital and email to maximise reach.
• Own the comms calendar: Maintain the communications schedule in the firm’s CRM, coordinating mailings and activities so touchpoints are timely and cohesive.
• Lead proactive PR: Spot opportunities, prepare drafts (and coach subject-matter experts to do the same), and track coverage to build visibility in target media.
• Measure what matters: Use performance data to assess ROI across channels, share insights, and embed best practice to continually improve outcomes.
• Showcase achievements: Coordinate award submissions, collaborating with legal and business services teams to present compelling, well-evidenced entries.
• Support directories: Contribute to drafting and reviewing legal directory content, ensuring accuracy, consistency and strong positioning.
• Amplify internal priorities: Work alongside Internal Communications on firm-wide campaigns, ensuring external and internal messaging are aligned and mutually reinforcing.

Person Specification

• Exceptional copywriting, proofreading, and editing skills.
• Excellent written and verbal communication abilities.
• Strong research skills and a genuine interest in learning about clients, sectors, and legal concepts.
• Confident engaging with stakeholders at all levels.
• Highly organised, able to manage multiple priorities and work calmly under pressure.
• Attention to detail and strong problem-solving skills.
• Proactive, self-motivated, and able to work independently.
• Flexible and willing to contribute across a busy, friendly team.
• Focused on delivering a first-class service and acting as a brand champion.

Experience

• Previous experience in a communications or marketing role within professional services.
• Demonstrable ability to write informative and engaging copy for thought leadership, PR, and social media.
• Experience working with senior stakeholders and using CRM systems.
• Strong understanding of brand and tone of voice, with experience applying these to communications.

Equal Opportunities:
As a responsible business, it is important that we represent the diversity of our people, our clients and our communities. We believe that the firms that thrive are those with the most diverse team; that's why we work so hard to source the best talent from the broadest pool possible. As an equal opportunity employer, we strive to accommodate anyone who may have specific needs. If you require reasonable adjustments to be made during the selection process, please talk to a member of the recruitment team so that any required adjustments can be made in advance.